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There’s More to Lace than Meets the Eye – Discover Its True Strength and Yours

It’s time to set the record straight.  The lacey bra is anything but a flimsy item of the evening, made just for romance.

At long last, Amoena is once again proving that what is feminine is strong.  With its stunning Soft Cup and Seduction collections, Amoena is making sure the soft and lacey bra takes its rightful place in a woman’s daytime wardrobe.

In Europe, wearing a lacey bra, 9 to 5, has long been standard practice.

Women recognize that a little hint of lace or a rich colour strap adds a lovely touch to their outfit.

But in North America, we often hear women say they believe a lacey bra is to be guarded in tissue paper – tucked safely away until a special occasion calls for it.   That view simply doesn’t take into the power of a beautiful, properly constructed bra – on the body and mind.

The European-designed Amoena soft bra is very far from being just a pretty piece.

Amoena designers and breast care experts collaborate to blend style and luxury with smart details to ensure an excellent lift and proper care for the breast tissue, neck, back and shoulders.

Soft is strong

Molded cups are wonderful, but don’t discount the soft bra.

All Amoena soft bras have intricate details to ensure exceptional fit.  The list of details is long, but just a few highlights include:

Transformative –body and mind

As fitters, we hear it and see it everyday – the change that comes over a woman when she looks in the mirror, and says to herself, “Wow.”

Wearing an exquisite bra that looks really beautiful on you and provides flattering support is your own secret source of vitality.  We can vouch for the therapeutic effect that comes from feeling strong, sexy and confident.

We are also fans of Amoena panties.   They too have a wonderful fit, are designed to be comfortable, and are made of top-quality material for long-lasting life.
That said, we like the Amoena’s bra and panty sets most because of what a customer named Jennifer shared with us – she spoke for many when she said,  “I can wake up feeling down about the day ahead, but then I put on a really pretty bra and panty set and I feel empowered, I feel special. No one else knows what I’m wearing, but I know.  And that’s what matters.”

Self-knowledge is a beautiful thing.